
Co-branding: Reebok and CrossFit
January 22, 2014
Waldorf Astoria Golf Club – designed by Rees Jones Inc.
The Waldorf Astoria Orlando offers a 24,000-square-foot spa, 24-hour fitness center, and 24-hour housekeeping services. Rooms are meticulously maintained, and guests are well taken care of at any hour of the day or night. Guest room offerings include views of the golf course and Bonnet Creek, separate living areas, kitchens and balconies in many suites, and top notch communications technology for staying in touch with work and family. 28,000 square feet of space is available for corporate meetings and business events.
When you first walk into The Waldorf Astoria, you notice the stunning décor with an exquisite centerpiece clock in the main lobby. The hotel is known for its luxurious, Old World feel, as its founders had an eye for quality.
Winston Flowers – Quality of Product
Winston Flowers’ 8000-square foot design studio is in Boston’s South End, a prime location for serving affluent clients. On a recent visit we were impressed with the interior décor while being greeted by Greg Mastroianni, the Director of Client Relations. A comfortable meeting area was decorated with several vases of Winston’s beautiful flower arrangements. During a tour, we watched workers putting together arrangements for the day’s deliveries. Each assembler had a separate responsibility, increasing the efficiency of the assembly line process.

Plumeria Frangipani grown in Thailand
In any business, differentiation attracts and retains customers, and Winston differentiates itself through the freshness of its product. From the company’s early days Maynard Winston imported flowers directly from Holland, and their scope of foreign suppliers has expanded. Today, Winston Flowers has flowers arriving five days a week from countries that include Thailand, Israel, the Netherlands, Australia, and South Africa. This gives Winston a competitive advantage from other florists, as Ted Winston explained in the Boston Common Magazine article: “The majority of florists buy from local wholesalers, and a lot of times you don’t know how long the flowers have been in their cooler. Most everything we get here was in the field 36 to 48 hours ago.”
Winston has worked with top French design consultant Françoise Semeria for ten years, allowing the firm to stay ahead of trends. Winston offers a floral design for every occasion, including every day, special moments and sympathy gifts along with their “luxe collection” arrangements. Their designs reflect each season; for example, their fall collection incorporates flowers of red, orange and yellow.