Co-branding: Reebok and CrossFit
January 22, 2014
Exceeding Expectations: The Power of Quality
How two elite companies exemplify quality products and services
A superior product integrated with exceptional service is the gold standard achieved by only a very few companies. As investors and operators of capital, we study quality brands and try to understand how top notch companies maintain and grow a brand.
Here we take a look at two companies, Waldorf Astoria Hotel in Orlando, Florida, and Winston Flowers in Boston, Massachusetts. Different in both industry and scale, both operate aggressively in pursuit of excellence in their markets and strive daily to exceed the expectations of their clients. We compare the two companies focusing on quality of product, delivery of service, culture, and accountability of employees and management.
We hope this overview will offer ideas for improving your own brand and increasing revenues.
About Waldorf Astoria
Waldorf Astoria at Bonnet Creek – Orlando, FL
The Waldorf Astoria Hotels & Resorts is one of 10 brands in the Hilton portfolio of hotels. Waldorf Astoria has 30 properties worldwide, including 16 in the United States. They are known for elegant style, quality amenities and superior locations. Traveling on business, a Riverview analyst visited the Waldorf Astoria at Bonnet Creek in Orlando on several occasions. Each time, the company made a lasting impression.
