Family Office Planning
March 25, 2014Millennial Generation: Part 2
April 8, 2014Marketing and Sales
A properly developed marketing and sales strategy designed to generate your desired revenue mix is a competitive advantage. Markets and clients evolve. With ongoing assessments of client needs, a company will better understand its current market position and how to brand, market and sell a product or service. Keeping records of sales and marketing results provides accountability and allows for any necessary course adjustments.
Executive Incentives
Providing incentives, rewards and benefits to employees can motivate them, but it has the added benefit of promoting organizational development. Incentives are most effective if individuals and teams have a mix of short and long term goals to work toward.
Reward programs help employees understand the priorities of the organization and lay out a challenging but doable time table. Achievement of an ambitious goal helps employees feel confident and motivated for further success.
Succession Planning
Do you want your business to survive long term? If so, you must define clear objectives and invest time and money to hire, develop, and mentor top people. It’s critical to efficiently divide responsibilities, set high expectations for leadership and management, and consistently support potential successors. Succession planning lays the groundwork for a smoother transition, preparing the next leadership team to keep the company thriving while maintaining your core values.
Closing the Gap
Successful businesses make time to analyze what’s working and what isn’t, implement best practices, and periodically reexamine company goals and values. Strategic planning can be complex, but experienced and knowledgeable advisors can provide valuable insights and yield results for your organization. Business advisory is designed to close the gap between where you are and where you want to be.
Contributors: Alan Arcadipane is a Business Analyst of the Business Advisory Group at Riverview Capital Advisers. Melysa Latham is a member of the Business Advisory Group at Riverview Capital Advisers.
